For Fast Company, Emblemetric’s James I. Bowie writes about how Jaguar has followed a trend of flat, thin, and round logos in the automotive industry as carmakers pivot toward electric vehicles:
Why Jaguar’s controversial new logo actually signals a big shift in car branding
For Fast Company, Emblemetric’s James I. Bowie writes about the ability of a logo, any logo, to provide legitimacy to organizations of all sorts:
What FIFA’s new controversial logo reveals about the power of branding
For Fast Company, Emblemetric’s James I. Bowie writes about the Rorschach test that is the rumored new OpenAI logo:
Why concerns about OpenAI’s new logo are about more than design
For Fast Company, Emblemetric’s James I. Bowie writes about the advertiser logos popping up on college football fields this season:
For Fast Company, Emblemetric’s James I. Bowie writes about Nvidia’s extremely mid-90s logo:
Nvidia’s quirky logo reveals just how much the company has changed
For Fast Company, Emblemetric’s James I. Bowie writes about logo nicknames:
Bombardier’s new logo is part of a growing trend: naming your logo