For Fast Company, Emblemetric’s James I. Bowie writes about logo nicknames:
Bombardier’s new logo is part of a growing trend: naming your logo
Logos on Tilt
For Fast Company, Emblemetric’s James I. Bowie writes about how brands are using angles and tilts to hide “Easter eggs” in their logos:
The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design
Silly Rabbit, Mascots Aren’t for Kids
For Fast Company, Emblemetric’s James I. Bowie writes about today’s brand mascots:
New Pop-Tarts ‘edible mascot’ is part of a big trend in branding
Twilight of the Cursive Logo?
For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:
Brands keep dumping their script logos. Which brand will be next?
Ozempic’s Skinny “i”
For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:
Why a hidden message in Ozempic’s logo represents a big shift in drug branding
Yellow’s Orange Logo
For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:
Yellow trucking may be shutting down, but its logo remains iconic