On the occasion of Nike naming a shoe after Flagstaff, Arizona–the location of Emblemetric world headquarters–we take a look at the use of city names as trademarks in Fast Company:
When your town becomes a Nike brand
And here’s the list of the largest 100 U.S. cities, in order of the number of trademark applications featuring the city name by companies located elsewhere, per 100,000 residents:
1 Buffalo 763.80
2 Madison 431.67
3 Lincoln 390.49
4 Miami 356.64
5 Boston 344.89
6 Washington 322.10
7 Aurora 310.59
8 Detroit 208.93
9 Chesapeake 200.09
10 Atlanta 185.58
11 Phoenix 177.08
12 New Orleans 163.68
13 Orlando 158.38
14 Cleveland 143.11
15 Las Vegas 137.23
16 Mesa 129.39
17 St. Louis 127.06
18 Riverside 105.69
19 Richmond 104.69
20 Austin 102.36
21 Pittsburgh 100.25
22 San Francisco 99.14
23 Tampa 90.74
24 Nashville 86.95
25 Seattle 81.58
26 Reno 79.66
27 Chicago 78.55
28 Lexington KY 74.34
29 New York 72.62
30 Gilbert 69.35
31 Henderson 68.78
32 Garland 68.59
33 Baltimore 65.81
34 Irving 64.47
35 Memphis 64.17
36 Charlotte 62.88
37 Chandler 60.68
38 Kansas City 60.50
39 Cincinnati 58.82
40 Toledo 56.92
41 Milwaukee 56.47
42 Denver 56.38
43 Dallas 56.11
44 Laredo 53.57
45 Fremont 52.61
46 Scottsdale 49.51
47 Columbus 49.17
48 Oakland 44.90
49 Portland 43.77
50 Los Angeles 43.76
51 Durham 41.19
52 Philadelphia 39.34
53 San Diego 38.25
54 Arlington 34.89
55 Stockton 30.04
56 Houston 29.17
57 Irvine 28.61
58 Omaha 28.14
59 Minneapolis 27.99
60 Norfolk 26.85
61 St. Paul 26.33
62 El Paso 26.22
63 Honolulu 26.04
64 Glendale 26.00
65 St. Petersburg 25.04
66 Long Beach 24.70
67 Raleigh 23.84
68 Anchorage 22.37
69 Anaheim 21.44
70 Tulsa 21.36
71 Tucson 19.74
72 Boise 19.54
73 Sacramento 18.81
74 Newark 17.71
75 San Antonio 16.05
76 Louisville 15.57
77 Huntsville 15.52
78 Bakersfield 14.27
79 San Jose 14.03
80 Indianapolis 13.99
81 Jacksonville 11.97
82 Santa Ana 11.91
83 Fresno 11.36
84 Oklahoma City 10.96
85 Spokane 10.90
86 Wichita 10.86
87 Fort Wayne 10.37
88 Plano 9.99
89 Greensboro 9.59
90 Fort Worth 9.20
91 Corpus Christi 7.90
92 Albuquerque 7.50
93 Chula Vista 6.93
94 Lubbock 6.37
95 Virginia Beach 5.73
96 Colorado Springs 3.48
97 Winston-Salem 2.37
98 Jersey City 2.06
99 Port St. Lucie 0.82
100 North Las Vegas 0.70
