For Fast Company, Emblemetric’s James I. Bowie writes about the ability of a logo, any logo, to provide legitimacy to organizations of all sorts:
What FIFA’s new controversial logo reveals about the power of branding
OpenAI’s Black Hole
For Fast Company, Emblemetric’s James I. Bowie writes about the Rorschach test that is the rumored new OpenAI logo:
Why concerns about OpenAI’s new logo are about more than design
Logos Take the Field
For Fast Company, Emblemetric’s James I. Bowie writes about the advertiser logos popping up on college football fields this season:
Nvidia’s Peter Pan Logo Never Grew Up
For Fast Company, Emblemetric’s James I. Bowie writes about Nvidia’s extremely mid-90s logo:
Nvidia’s quirky logo reveals just how much the company has changed
Why Your Logo Needs a Name
For Fast Company, Emblemetric’s James I. Bowie writes about logo nicknames:
Bombardier’s new logo is part of a growing trend: naming your logo
Logos on Tilt
For Fast Company, Emblemetric’s James I. Bowie writes about how brands are using angles and tilts to hide “Easter eggs” in their logos:
The hidden meaning behind Bitcoin’s leaning logo is part of a growing trend in design