For Fast Company, Emblemetric’s James I. Bowie writes about the dearth of logos featuring the outline of the continental United States:
Patriotism is out of style, at least when it comes to logo design
Jaguar’s New Logos Follow the Crowd
For Fast Company, Emblemetric’s James I. Bowie writes about how Jaguar has followed a trend of flat, thin, and round logos in the automotive industry as carmakers pivot toward electric vehicles:
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Everybody Needs a Logo
For Fast Company, Emblemetric’s James I. Bowie writes about the ability of a logo, any logo, to provide legitimacy to organizations of all sorts:
What FIFA’s new controversial logo reveals about the power of branding
OpenAI’s Black Hole
For Fast Company, Emblemetric’s James I. Bowie writes about the Rorschach test that is the rumored new OpenAI logo:
Why concerns about OpenAI’s new logo are about more than design
Logos Take the Field
For Fast Company, Emblemetric’s James I. Bowie writes about the advertiser logos popping up on college football fields this season:
Nvidia’s Peter Pan Logo Never Grew Up
For Fast Company, Emblemetric’s James I. Bowie writes about Nvidia’s extremely mid-90s logo:
Nvidia’s quirky logo reveals just how much the company has changed