Emblemetric’s James I. Bowie writes about the branding of Driftwell, Pepsi’s new “enhanced water beverage,” for Marker, Medium’s business publication:
How Pepsi Got Suckered Into Every Hot Branding Trend
Emblemetric’s James I. Bowie writes about the branding of Driftwell, Pepsi’s new “enhanced water beverage,” for Marker, Medium’s business publication:
How Pepsi Got Suckered Into Every Hot Branding Trend