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Articles

• Them Apples
• City Names as Trademarks
• Lower 48 Logos
• Jaguar’s New Logos Follow the Crowd
• Everybody Needs a Logo
• OpenAI’s Black Hole
• Logos Take the Field
• Nvidia’s Peter Pan Logo Never Grew Up
• Why Your Logo Needs a Name
• Logos on Tilt
• Silly Rabbit, Mascots Aren’t for Kids
• Twilight of the Cursive Logo?
• Ozempic’s Skinny “i”
• Yellow’s Orange Logo
• Is Apple Really a Trademark Bully?
• NBC’s New N
• Now We Are 26
• Normal Pepsi
• The Tiny Robots and Swirling Vortices of AI Company Logos
• In Praise of NASCAR’s “Billboards on Wheels”
• All Hail the Crossbar-less “A”
• Squinting at Twitter’s “Blue Check”
• Why Designers Keep Trying to Kill the Logo
• Is Your Logo a “Karen”?
• On “The”
• Logos Left and Right
• On Cryptocurrency Logos
• Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
• Are Brands Really Turning Into Blands?
• The Rise of the American Gun Logo
• Why Are Olympic Logos So Hard to Design?
• Why College Athletes Are Suddenly Adopting Personal Logos
• How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
• How the Boring Area Code Became a Hot Branding Commodity
• Colonial Pipeline’s Frozen-in-Time Branding
• Replacing Aunt Jemima Is Just the Tip of the Iceberg
• GM Dropped Its 57-Year-Old Logo for an App Icon
• Supreme x Emblemetric
• How Custom Fonts Became the Ultimate Corporate Flex
• Why the Google Workspace Rebrand Isn’t As Bad As All That
• How Pepsi Watered Down Its Competitors’ Branding
• The Strange, Uninspired History of Spotify’s Bland Logo
• The Surprising Reason Why All Bank Logos Look the Same
• Smoke Gets in Your Logo
• Back to Skull
• Goodbye Rainbows, Hello Colors
• Well Established
• Sex and Logos
• Can Marijuana Logos Shake the Leaf?
• Heart Rate Rising
• The Confederate Flag, Going Out of Business
• Not Bucking a Trend
• What Next, North Dakota?
• The Growth of the Mustachioed Logo
• The SEC Succeeds with an Antimodern Logo
• Trademarks’ Coming-Out Party
• Wally Olins Remembered
• FiveThirtyEight’s New Logo, by the Numbers
• Counting Neutered Sprites
• Yahoo’s Logo, by the Numbers
• Logos Turning ’Round
• Iconic Logos Everywhere
• Crossed Up
• Procter & Gamble’s New Logo, by the Numbers
• Return of the Frankenmark
• The State of Logos
• Logos Made in China
• American Airlines’ New Logo, by the Numbers
• By Their Stripes You Shall Know Them
• Logos Get Real
• Logo ABC’s
• Everyone Gets a Ribbon
• Microsoft’s New Logo, by the Numbers
• Logo of the Year
• Logos Taking Shape
• Dying leaves?
• Logotype vs. Symbol
• The Color of Logos
• Logo Geography
• Seeing Stars
• The Lucent Logo Legacy