For Fast Company, Emblemetric’s James I. Bowie writes about the World Cup 26 branding, which emphasizes “FIFA” over the host nations:
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports
For Fast Company, Emblemetric’s James I. Bowie writes about the World Cup 26 branding, which emphasizes “FIFA” over the host nations:
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports