For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:
Why a hidden message in Ozempic’s logo represents a big shift in drug branding
Ozempic’s Skinny “i”
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September 20, 2023
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- Lower 48 Logos
- Jaguar’s New Logos Follow the Crowd
- Everybody Needs a Logo
- OpenAI’s Black Hole
- Logos Take the Field
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- Why Your Logo Needs a Name
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- Ozempic’s Skinny “i”
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- NBC’s New N
- Now We Are 26
- Normal Pepsi
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- All Hail the Crossbar-less “A”
- Squinting at Twitter’s “Blue Check”
- Why Designers Keep Trying to Kill the Logo
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- On “The”
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- How Pepsi Watered Down Its Competitors’ Branding
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