For Fast Company, Emblemetric’s James I. Bowie writes about the Rorschach test that is the rumored new OpenAI logo:
Why concerns about OpenAI’s new logo are about more than design
OpenAI’s Black Hole
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October 2, 2024
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- Lower 48 Logos
- Jaguar’s New Logos Follow the Crowd
- Everybody Needs a Logo
- OpenAI’s Black Hole
- Logos Take the Field
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- Why Your Logo Needs a Name
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- Now We Are 26
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- The Tiny Robots and Swirling Vortices of AI Company Logos
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- All Hail the Crossbar-less “A”
- Squinting at Twitter’s “Blue Check”
- Why Designers Keep Trying to Kill the Logo
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- Logos Left and Right
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- Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
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- How Pepsi Watered Down Its Competitors’ Branding
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- Counting Neutered Sprites
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- Return of the Frankenmark
- The State of Logos
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- By Their Stripes You Shall Know Them
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