For Fast Company, Emblemetric’s James I. Bowie writes about the ability of a logo, any logo, to provide legitimacy to organizations of all sorts:
What FIFA’s new controversial logo reveals about the power of branding
Everybody Needs a Logo
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October 8, 2024
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Articles
- City Names as Trademarks
- Lower 48 Logos
- Jaguar’s New Logos Follow the Crowd
- Everybody Needs a Logo
- OpenAI’s Black Hole
- Logos Take the Field
- Nvidia’s Peter Pan Logo Never Grew Up
- Why Your Logo Needs a Name
- Logos on Tilt
- Silly Rabbit, Mascots Aren’t for Kids
- Twilight of the Cursive Logo?
- Ozempic’s Skinny “i”
- Yellow’s Orange Logo
- Is Apple Really a Trademark Bully?
- NBC’s New N
- Now We Are 26
- Normal Pepsi
- The Tiny Robots and Swirling Vortices of AI Company Logos
- In Praise of NASCAR’s “Billboards on Wheels”
- All Hail the Crossbar-less “A”
- Squinting at Twitter’s “Blue Check”
- Why Designers Keep Trying to Kill the Logo
- Is Your Logo a “Karen”?
- On “The”
- Logos Left and Right
- On Cryptocurrency Logos
- Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
- Are Brands Really Turning Into Blands?
- The Rise of the American Gun Logo
- Why Are Olympic Logos So Hard to Design?
- Why College Athletes Are Suddenly Adopting Personal Logos
- How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
- How the Boring Area Code Became a Hot Branding Commodity
- Colonial Pipeline’s Frozen-in-Time Branding
- Replacing Aunt Jemima Is Just the Tip of the Iceberg
- GM Dropped Its 57-Year-Old Logo for an App Icon
- Supreme x Emblemetric
- How Custom Fonts Became the Ultimate Corporate Flex
- Why the Google Workspace Rebrand Isn’t As Bad As All That
- How Pepsi Watered Down Its Competitors’ Branding
- The Strange, Uninspired History of Spotify’s Bland Logo
- The Surprising Reason Why All Bank Logos Look the Same
- Smoke Gets in Your Logo
- Back to Skull
- Goodbye Rainbows, Hello Colors
- Well Established
- Sex and Logos
- Can Marijuana Logos Shake the Leaf?
- Heart Rate Rising
- The Confederate Flag, Going Out of Business
- Not Bucking a Trend
- What Next, North Dakota?
- The Growth of the Mustachioed Logo
- The SEC Succeeds with an Antimodern Logo
- Trademarks’ Coming-Out Party
- Wally Olins Remembered
- FiveThirtyEight’s New Logo, by the Numbers
- Counting Neutered Sprites
- Yahoo’s Logo, by the Numbers
- Logos Turning ’Round
- Iconic Logos Everywhere
- Crossed Up
- Procter & Gamble’s New Logo, by the Numbers
- Return of the Frankenmark
- The State of Logos
- Logos Made in China
- American Airlines’ New Logo, by the Numbers
- By Their Stripes You Shall Know Them
- Logos Get Real
- Logo ABC’s
- Everyone Gets a Ribbon
- Microsoft’s New Logo, by the Numbers
- Logo of the Year
- Logos Taking Shape
- Dying leaves?
- Logotype vs. Symbol
- The Color of Logos
- Logo Geography
- Seeing Stars
- The Lucent Logo Legacy
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