Emblemetric is produced by James I. Bowie, Ph.D., a sociologist, professor, writer, and consultant whose research involves quantitative analysis of government trademark data to examine trends in design and branding.
Emblemetric offers custom research services to branding, identity, and design practitioners, as well as to organizations concerned with their graphic identity. Email info@Emblemetric.com for more information.
Bowie is a regular contributor to Fast Company, writing about the social and business significance of developments in branding and logo design. His writing has also appeared in Slate, Bloomberg Businessweek, Marker, AIGA Voice, Brand New, Texas Monthly, Communication Arts, and The Alcalde. His doctoral dissertation analyzed trends in logo design over time and across industries, and he served on committees that helped design the Arizona state quarter coin and the Northern Arizona University logo.
He has been a featured speaker at HOW Design Live, AIGA Y Design Conference, University of Texas Design Lecture Series, Phoenix Design Week, the Society for Typographic Arts, AIGA Jacksonville, Northern Arizona University, and Johnson County Community College.
Bowie has made media appearances on Marketplace, the podcast A Change of Brand (2021 and 2024), National Public Radio Phoenix, Wisconsin Public Radio, Creative Bloq, the Orange County Register, and the Toronto Star.
Emblemetric has received coverage in Print, Design Observer, Brand New, Creative Review, Fast Company, Inc., Identityworks, Business Insider, LogoDesignLove, The Atlantic, and Creative Pro.