Silly Rabbit, Mascots Aren’t for Kids

  • December 20, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about today’s brand mascots:

New Pop-Tarts ‘edible mascot’ is part of a big trend in branding

Twilight of the Cursive Logo?

  • November 20, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about the not-so-new trend of companies abandoning script logos:

Brands keep dumping their script logos. Which brand will be next?

Ozempic’s Skinny “i”

  • September 20, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:

Why a hidden message in Ozempic’s logo represents a big shift in drug branding

Yellow’s Orange Logo

  • August 3, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:

Yellow trucking may be shutting down, but its logo remains iconic

Is Apple Really a Trademark Bully?

  • July 11, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:

Is Apple really a trademark bully? Here’s what the data says

NBC’s New N

  • June 26, 2023

For Fast Company, Emblemetric’s James I. Bowie writes about the increasing use of single-letter monogram logos and their potential drawbacks:

NBC’s weird Nightly News branding reveals the challenges of single-letter logos