
For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:
Why a hidden message in Ozempic’s logo represents a big shift in drug branding
For Fast Company, Emblemetric’s James I. Bowie writes about how the Ozempic logo promotes off-label use for weight loss:
Why a hidden message in Ozempic’s logo represents a big shift in drug branding
For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:
Yellow trucking may be shutting down, but its logo remains iconic
For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:
Is Apple really a trademark bully? Here’s what the data says
For Fast Company, Emblemetric’s James I. Bowie writes about the increasing use of single-letter monogram logos and their potential drawbacks:
NBC’s weird Nightly News branding reveals the challenges of single-letter logos
For Fast Company, Emblemetric’s James I. Bowie writes about the World Cup 26 branding, which emphasizes “FIFA” over the host nations:
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports
For Fast Company, Emblemetric’s James I. Bowie writes about Pepsi’s rebrand from a “weird” logo to a “normal” logo: