Yellow’s Orange Logo

For Fast Company, Emblemetric’s James I. Bowie writes about the charm of the Yellow logo:

Yellow trucking may be shutting down, but its logo remains iconic

Is Apple Really a Trademark Bully?

For Fast Company, Emblemetric’s James I. Bowie writes about the prevalence of apple logos in a world where Apple is the most valuable company:

Is Apple really a trademark bully? Here’s what the data says

NBC’s New N

For Fast Company, Emblemetric’s James I. Bowie writes about the increasing use of single-letter monogram logos and their potential drawbacks:

NBC’s weird Nightly News branding reveals the challenges of single-letter logos

Now We Are 26

For Fast Company, Emblemetric’s James I. Bowie writes about the World Cup 26 branding, which emphasizes “FIFA” over the host nations:

FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports

Normal Pepsi

For Fast Company, Emblemetric’s James I. Bowie writes about Pepsi’s rebrand from a “weird” logo to a “normal” logo:

What makes a logo feel “normal”?

The Tiny Robots and Swirling Vortices of AI Company Logos

For Fast Company, Emblemetric’s James I. Bowie writes about logo design trends in the artificial intelligence industry;

The AI boom is creating a new logo trend: the swirling hexagon