For Fast Company, which sounds like a NASCAR publication, but isn’t, Emblemetric’s James I. Bowie writes about how while the NBA, NHL, and MLB struggle with injecting advertising into their sports, NASCAR’s “billboards on wheels” are a feature, not a bug:
Sports ads are about to get more aggressive—here’s what they could learn from Nascar
For Fast Company, Emblemetric’s James I. Bowie reports that nine percent of capital A’s in US logos now lack crossbars:
For Fast Company, Emblemetric’s James I. Bowie writes about the design of Twitter’s “blue check”:
Behind the design of Twitter’s blue check—and how it became a polarizing symbol
For Fast Company, Emblemetric’s James I. Bowie writes about how reports of the logo’s death are greatly exaggerated:
For Fast Company, Emblemetric’s James I. Bowie writes about how logo designs, just like baby names, cycle through trends:
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
For Fast Company, Emblemetric’s James I. Bowie writes about the branding power of the word “The”:
How 3 Little Letters Can Make a Big Difference in How We Think About Brands