For Fast Company, Emblemetric’s James I. Bowie writes about how reports of the logo’s death are greatly exaggerated:
Is Your Logo a “Karen”?
For Fast Company, Emblemetric’s James I. Bowie writes about how logo designs, just like baby names, cycle through trends:
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
On “The”
For Fast Company, Emblemetric’s James I. Bowie writes about the branding power of the word “The”:
How 3 Little Letters Can Make a Big Difference in How We Think About Brands
Logos Left and Right
For Fast Company, Emblemetric’s James I. Bowie writes about why logos tend to face right more than left:
How a Small Change to U.S. Quarters Is Part of a Big Trend in Logo Design
On Cryptocurrency Logos
For Fast Company, Emblemetric’s James I. Bowie writes about the design of cryptocurrency logos:
Here’s the Real Reason Why All of the Crypto Logos Look Alike
Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough
For Fast Company, Emblemetric’s James I. Bowie writes about why the Washington Commanders rebrand seems “minor league”:
Why the Washington Commanders Rebranding Is Way Too Much and Still Not Enough