For Fast Company, Emblemetric’s James I. Bowie writes about the design of Twitter’s “blue check”:
Behind the design of Twitter’s blue check—and how it became a polarizing symbol
Why Designers Keep Trying to Kill the Logo
For Fast Company, Emblemetric’s James I. Bowie writes about how reports of the logo’s death are greatly exaggerated:
Is Your Logo a “Karen”?
For Fast Company, Emblemetric’s James I. Bowie writes about how logo designs, just like baby names, cycle through trends:
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
On “The”
For Fast Company, Emblemetric’s James I. Bowie writes about the branding power of the word “The”:
How 3 Little Letters Can Make a Big Difference in How We Think About Brands
Logos Left and Right
For Fast Company, Emblemetric’s James I. Bowie writes about why logos tend to face right more than left:
How a Small Change to U.S. Quarters Is Part of a Big Trend in Logo Design
On Cryptocurrency Logos
For Fast Company, Emblemetric’s James I. Bowie writes about the design of cryptocurrency logos:
Here’s the Real Reason Why All of the Crypto Logos Look Alike