For Fast Company, Emblemetric’s James I. Bowie writes about Pepsi’s rebrand from a “weird” logo to a “normal” logo:
The Tiny Robots and Swirling Vortices of AI Company Logos
For Fast Company, Emblemetric’s James I. Bowie writes about logo design trends in the artificial intelligence industry;
The AI boom is creating a new logo trend: the swirling hexagon
In Praise of NASCAR’s “Billboards on Wheels”
For Fast Company, which sounds like a NASCAR publication, but isn’t, Emblemetric’s James I. Bowie writes about how while the NBA, NHL, and MLB struggle with injecting advertising into their sports, NASCAR’s “billboards on wheels” are a feature, not a bug:
Sports ads are about to get more aggressive—here’s what they could learn from Nascar
All Hail the Crossbar-less “A”
For Fast Company, Emblemetric’s James I. Bowie reports that nine percent of capital A’s in US logos now lack crossbars:
Squinting at Twitter’s “Blue Check”
For Fast Company, Emblemetric’s James I. Bowie writes about the design of Twitter’s “blue check”:
Behind the design of Twitter’s blue check—and how it became a polarizing symbol
Why Designers Keep Trying to Kill the Logo
For Fast Company, Emblemetric’s James I. Bowie writes about how reports of the logo’s death are greatly exaggerated: