How the Boring Area Code Became a Hot Branding Commodity

For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:

How the Boring Area Code Became a Hot Branding Commodity

 

Colonial Pipeline’s Frozen-in-Time Branding

Colonial Pipeline (@Colpipe) | Twitter

For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:

Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign

Replacing Aunt Jemima Is Just the Tip of the Iceberg

In Marker, Medium’s business publication, Emblemetric’s James I. Bowie writes about corporate America’s struggle to use depictions of people in its logos:

Replacing Aunt Jemima Is Just the Tip of the Iceberg

 

 

GM Dropped Its 57-Year-Old Logo for an App Icon

Emblemetric’s James I. Bowie on the new GM logo in Marker, Medium’s business publication:

GM Dropped Its 57-Year-Old Logo for an App Icon

Supreme x Emblemetric

Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:

How Supreme Created the Most Valuable Logo of All Time

How Custom Fonts Became the Ultimate Corporate Flex

Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication:

How Custom Fonts Became the Ultimate Corporate Flex