For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:
How the Boring Area Code Became a Hot Branding Commodity
For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:
How the Boring Area Code Became a Hot Branding Commodity
For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:
Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign
In Marker, Medium’s business publication, Emblemetric’s James I. Bowie writes about corporate America’s struggle to use depictions of people in its logos:
Replacing Aunt Jemima Is Just the Tip of the Iceberg
Emblemetric’s James I. Bowie on the new GM logo in Marker, Medium’s business publication:
Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:
Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication: