The Rise of the American Gun Logo

For Marker, Emblemetric’s James I. Bowie writes about the post-9/11 increase in the use of firearm imagery in American logos:

The Rise of the American Gun Logo

Why Are Olympic Logos So Hard to Design?

For Marker, Emblemetric’s James I. Bowie writes about the difficulty of designing an Olympic logo in an increasingly diverse world:

Why Are Olympic Logos So Hard to Design?

Why College Athletes Are Suddenly Adopting Personal Logos

For Marker, Emblemetic’s James I. Bowie writes about how the new “name, image, and likeness” rules for college athletes are spurring them to start using personal logos:

Why College Athletes Are Suddenly Adopting Personal Logos

How Airbnb’s Logo Brushed Off the Haters to Embody a Trend

For Marker, Emblemetic’s James I. Bowie writes about how Airbnb’s “Bélo” symbol overcame its dirty-minded detractors to embody the loopy logo trend:

How Airbnb’s Logo Brushed Off the Haters to Embody a Trend

 

How the Boring Area Code Became a Hot Branding Commodity

For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:

How the Boring Area Code Became a Hot Branding Commodity

 

Colonial Pipeline’s Frozen-in-Time Branding

Colonial Pipeline (@Colpipe) | Twitter

For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:

Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign