For Marker, Emblemetric’s James I. Bowie writes about the difficulty of designing an Olympic logo in an increasingly diverse world:
Why College Athletes Are Suddenly Adopting Personal Logos
For Marker, Emblemetic’s James I. Bowie writes about how the new “name, image, and likeness” rules for college athletes are spurring them to start using personal logos:
How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
For Marker, Emblemetic’s James I. Bowie writes about how Airbnb’s “Bélo” symbol overcame its dirty-minded detractors to embody the loopy logo trend:
How Airbnb’s Logo Brushed Off the Haters to Embody a Trend
How the Boring Area Code Became a Hot Branding Commodity
For Marker, Emblemetric’s James I. Bowie writes about the use of area codes in trademarks and logos:
How the Boring Area Code Became a Hot Branding Commodity
Colonial Pipeline’s Frozen-in-Time Branding
For Fast Company, Emblemetric’s James I. Bowie writes about how Colonial Pipeline’s outdated branding was indicative of its vulnerability to cyberattack:
Colonial Pipeline’s branding is a disaster. That should’ve been a warning sign
Replacing Aunt Jemima Is Just the Tip of the Iceberg
In Marker, Medium’s business publication, Emblemetric’s James I. Bowie writes about corporate America’s struggle to use depictions of people in its logos:
Replacing Aunt Jemima Is Just the Tip of the Iceberg