Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:
How Custom Fonts Became the Ultimate Corporate Flex
Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication:
Why the Google Workspace Rebrand Isn’t As Bad As All That
Emblemetric’s James I. Bowie writes about the Google Workspace rebrand, including the demise of the Gmail envelope, for Marker, Medium’s business publication:
Those New G-Suite Logos Everyone Hates? They’re Actually a Smart Idea
How Pepsi Watered Down Its Competitors’ Branding
Emblemetric’s James I. Bowie writes about the branding of Driftwell, Pepsi’s new “enhanced water beverage,” for Marker, Medium’s business publication:
How Pepsi Got Suckered Into Every Hot Branding Trend
The Strange, Uninspired History of Spotify’s Bland Logo
For Marker magazine, Emblemetric’s James I. Bowie has written about Spotify’s underwhelming branding:
The Surprising Reason Why All Bank Logos Look the Same
Emblemetric’s James I. Bowie has written an article for Marker about how US banks in the 1960s and 70s used newspaper ads to introduce their new abstract logos:
The Surprising Reason Why All Bank Logos Look the Same
