GM Dropped Its 57-Year-Old Logo for an App Icon

  • January 11, 2021

Emblemetric’s James I. Bowie on the new GM logo in Marker, Medium’s business publication:

GM Dropped Its 57-Year-Old Logo for an App Icon

Supreme x Emblemetric

  • January 7, 2021

Emblemetric’s James I. Bowie writes about Supreme and its multibillion-dollar logo for Marker, Medium’s business publication:

How Supreme Created the Most Valuable Logo of All Time

How Custom Fonts Became the Ultimate Corporate Flex

  • December 10, 2020

Emblemetric’s James I. Bowie writes about the phenomenon of bespoke typefaces for Marker, Medium’s business publication:

How Custom Fonts Became the Ultimate Corporate Flex

Why the Google Workspace Rebrand Isn’t As Bad As All That

  • November 18, 2020

 

Emblemetric’s James I. Bowie writes about the Google Workspace rebrand, including the demise of the Gmail envelope, for Marker, Medium’s business publication:

Those New G-Suite Logos Everyone Hates? They’re Actually a Smart Idea

How Pepsi Watered Down Its Competitors’ Branding

  • October 9, 2020

Emblemetric’s James I. Bowie writes about the branding of Driftwell, Pepsi’s new “enhanced water beverage,” for Marker, Medium’s business publication:

How Pepsi Got Suckered Into Every Hot Branding Trend

 

The Strange, Uninspired History of Spotify’s Bland Logo

  • September 21, 2020

For Marker magazine, Emblemetric’s James I. Bowie has written about Spotify’s underwhelming branding:

The Strange, Uninspired History of Spotify’s Bland Logo